About Me

I am a dedicated life-long learner, with relentless curiosity. My favorite things to do professionally and personally allow me to create something from the ground up—whether it be creating a new and unexpected brand story, or making a dinner for friends with herbs from my backyard. 

In my work, I pride myself on my obsession with the customer experience. By taking a deep dive into the day-to-day lives of a brand’s target customer, I know how to create content that converts.

My Signature

Humor: My work always incorporates an aspect of whimsy, turning otherwise stale concepts and creatives and making them engaging and relatable. I also take pride in finding just the right GIF to embed in any email.

Empathy: I believe that the key to effective marketing (and living) is relating to the sensitivity of the human experience—and I make it my mission to consistently examine my perspective and that of those around me.

Innovation: I will never be satisfied with the status quo, and have helped grow the capabilities of every brand and agency I’ve been a part of. Most recently, I spearheaded the development of our UGC (user-generated content) department to help provide our clients with the scrappy, relatable content that converts best in paid social.

Philanthropy: Each and every pitch I develop incorporates an aspect of charity, helping to develop positive brand affinity for the client and the agency, while benefitting the greater good. I've also worked to create an agency-wide waste reduction initiative that helps us to give back to local communities.