MUD\WTR is a coffee alternative made with Ayurvedic mushrooms and other organic ingredients to help optimize your brain and body — without the jitters and crash.
A new iOS 14 privacy update made customer insights and tracking extremely hard to come by — and subsequently, made every product harder to sell.
By shifting focus from the most limited social platforms like Meta to scrappier channels like TikTok and Pinterest, and leaning hard into UGC, we were able to decrease CAC by 10% and increase volume by 98% in our first quarter alone.
| Contributions: Creative direction, concepting, strategy, copywriting, art direction, design, UGC strategy, content creator sourcing/coaching
| Channels: Google, Bing, YouTube, Meta (Facebook/Instagram), Snapchat, Pinterest, TikTok, Reddit